Can new packaging help an older product sell better? Absolutely!
Bringing it all together...
Operating out of central Florida, KPCS began this massive project with marketplace research on competitive products and manufacturers, which led to a completely new branding concept and style for the brand—starting with a modernization of the logo—which would now be given a more prominent position to anchor the lines.
Next, KPCS secured models, then directed and shot hundreds of new photos featuring the products in use, utilizing our Nikon digital system to capture high resolution images. Then dozens of digital composites were created to make everything work perfectly with the new style, which also required handling typography in English, French and Spanish, as we re-branded almost 50 packages, pouches, and labels; all designed to engage the viewer in what these products are all about—creating beautiful arts and crafts!
Within a few months, prototypes of ACTÍVA's new packaging were making their debut at the Creativation™ show in Phoenix, Arizona. KPCS also provided a quick overhaul of the company booth for the show, and it all added up to create the industry attention our client deserved. Their referral letter states:
“We are so pleased with KPCS' work ... we are planning to roll out our new packaging to consumers such as Michaels®, Hobby Lobby®, and Amazon®... we look forward to continuing our business relationship and are happy to recommend KPCS to anyone in need of design services.”
Kim Parrish Creative Services
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